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[ l Na Ji Young&Lee Hyung Kyung reporter]

SNSD has comeback, and this time it's black. Since March 11th, the new SNSD pictures has
been released for 4 days showing a completely new concept. Unlike their usual colorful costumes,
this concept focuses on black and glamorous theme for the girls. Their expressions also
changed dramatically. Pride, strength and high class expressions replaced their usual smiles and
cute image. 

"What exactly is Black SNSD?"

Fans are endlessly asking questions about this completely different SNSD. Except for the 9
photos released, everything else remains a mystery. On the 17th, the mystery of Black SNSD is
scheduled to be revealed with the teaser video. SNSD will make a comeback, throwing away their
cute and colorful image and replacing them with glamor and class. We decided to solve some of
the questions regarding the new"Black SNSD".

1. "Black SNSD, what is it exactly?"

Black SNSD, just like it says it's represents the dark and shady side of SNSD. Throwing away
their colorful outfits and wearing nothing but black from head to toe is their new concept. The
recent picture release of them in their new outfits have made fans explode with curiosity.
According to the fans, three possible explanations exist:

(A)Black SNSD's true identity or concept is from "Show Show Show", a song from their 2nd
album. Another fan accumulated that if Black SNSD appeared at the end of "Oh" music video,
then it is only logical that Black SNSD is promoting the second song in the album, "Show Show

(B)Next explanation is that, this new concept is an SMP (SM performance) meaning the new
concept is going to be talking about the fault of society. So far SM have, through their artists,
made several strong performances spreading critical messages about society. Some fans are
assuming that Black SNSD will also be joining the SMP with their new black outfits.

©The last explanation about the new concept is that, Black SNSD will have nothing in common
with previous song releases and will be a new song. Since their re-package album has come out
so quickly, it's only natural that a new song is included. Therefore, fans are saying that Black
SNSD is a brand new concept that will come with the re-package album. SM entertainment
employee have also revealed that, "Black SNSD is representing the new song that will be included
in the re-package album. It's going to be a completely new song that has not been included in
the 2nd album and SNSD will continue with their activities after the release."

2."Black SNSD? 2nd album ready to be sold-out"

In 2010, the idols have fallen into a black theme trend. The recent release of T-ara and Kara's
black concept have shown charisma that has never been seen before and fans are loving it.
If this is so, is SNSD gong to be joining the new black theme trend?

According to a representative from SM, "Black SNSD is a concept that has been planned long
before other girl groups made their comeback. The Black SNSD concept was a secret project
that started last Fall and 80% of the filming process has already finished by the time 2nd album
was released."

SM also explained that it was part of the marketing strategy to keep this new concept a secret.
The representative from the company explained that, "We released Black SNSD at the end of
the "Oh" video and kept the identity of Black SNSD a secret so that the fans will get curious.
This is how we could keep the fans interested."

For SNSD, this strategy was important. On March 11th, SM started releasing new concept
pictures of each member in black and fans showed a hot reaction. The way SM released one or
two members at a time can also be said to be part of their strategy to keep the fans interested.
Of course, the order of each release was chosen without much thought and has no significant meaning
behind it. SM said that, "Each member was perfect so the order of release wasn't too important.
We just grouped members who showed similar pose and released the pictures."

3."Black SNSD? Who is it for?"

So far, SNSD have kept the male crowd in mind when singing their songs. A leading example of this is the new song, "Oh",
in the lyrics we can see that SNSD shouts "Oppa" attracting the attention from the male crowd. However, Black SNSD has
a differernt target this time, it's very likely that the new song will be about "Unnies". The publicity department for
SNSD said that, "Black SNSD will show a girl's mind and thoughts . It will not only keep the male fans listening but also appeal to the
female fans."

The fans have also showed their interest in this new concept. A high school girl, Park Taeyeon(17) said, "SNSD have been
showing way too much sexy and cuteness. They should step up and show more daring images."

On the other hand, the re-package album is making some music industry nervous. An employee from one of the music industry
said that, "The change in idols can be give energy to the music business. However selling re-package album with a new song that
has not been included in their original album is too much of a business hoax."

Meeting SNSD after their debut, the mysteries of Black SNSD will be revealed on the 17th after the teaser video release on the 16th.

**NOTE: Oppa is a word that's used by a girl to describe a male usually older than themselves. Unnie is a word used by a girl to describe
older female, usually older than themselves.**


cr DCinside ll circe@yoonyul

White Day, a holiday celebrated through Asian culture, is a day that revolves around romantic relationships, or the lack thereof, on the 14th of March. Today, both 2PM andSNSD performed for an event called the White Day Big Concert, and unfortunately, things did not end well.
The SNSD girls have already had more than their fair share of poor concert etiquette ever since the 2008 Dream Concert, but once again, things turned sour. After 2PM performed, the SNSD girls arrived on stage and found themselves as victims against an angry mob throwing glowsticks at them. And even more unfortunately, Seohyun, the maknae of SNSD may have been hit by one of them. As luck would have it, the angry concert-goers were supposedly 2PM fans, based on the green color of the light sticks.
You can see some of the violence through these fan-captured videos.
As tumultuous as February was, it looks like it’s time for another controversy.
It seems a possible reason behind this hate crime was simply the fact that reporters have often made up little scandals about possible “love lines” between 2PM and SNSD members, a notable example would be Taecyeon and Yoona. So far, these rumors have just been rumors, but fans have definitely gotten upset, leaving this a possible explanation, albeit a poor one. But with the day being White Day and the concert being called the White Day Big Concert, emotions may have been on the rise.
But the SNSD girls showed their professionalism when Sooyoung wrote a message after the concert, “Please take all of these glow sticks when you leave today~ ^^” She definitely rose above the hate of today’s event, and hopefully her words were a sign that SNSD pulled through the incident, heads held high, unscathed by misdirected anger.
Since SNSD has had prior bad experiences because of fans at the 2008 Dream Concert, their fans have become very protective of the girls, aware of how vulnerable they may be after this second incident.
But some of them have become very angry and have expressed their desire for revenge.
[SONE] We need to throw eggs at 6PM or something now…
It’s so frustrating lately.Jang Wooyoung + Tiffany scandal… Ok Taecyeon + Yoona scandal…
The crazy 
6PM fans got so shocked with those scandals and threw glow sticks atSNSD!
6PM fans that threw glow sticks at SNSD
I think it was too harsh to just be passive about.
It’s so disgusting, I sincerely hope that 
SNSD is no longer linked with 6PManymore.
When will 
6PM fans wake up to reality… I know that there aren’t many 6PM fans left…
But they’re really trying their hardest till the end, aren’t they?
We really need to show them something so they won’t do it ever again.
Maybe eggs…
Comment: We’d like to do that but we’d get the same treatment that those dogPMfans are getting. It’s better to just get evidence and give it to the journalists so that they will write articles saying ’same crappy artist, same crappy fan.’
But not all SONES have reacted in this manner and have instead offered a suggestion for peace between the two fan groups, although with some understandable bitterness. EvenJaebum, a name to surely stir emotions, gets brought into this event because some SNSDfans began accusing Jaebum fans for throwing the glowsticks.
[SONE] We would like to apologize.
I hope that the Bumtists (Jaebum-hottests) know what our SNSD girls had to endure at the 2008 Dream Concert. Because of that controversy, our girls cried and have become very sensitive. We also have heard a lot of unspeakable things from other fandoms. Because of that controversy, we are quick to defend the girls.
However, we hope that the nice Bumtists fans will be able to understand if you were at all hurt by this situation. I know that our girls are so afraid because of the pain they received at the last concert.
Today, something similar happened. As an after account, Sooyoung wrote, “Please take all of these glow sticks when you leave today~^^” Although she wrote it as if she didn’t care, we know that the girls are so very hurt by all of this. And we have also heard that our maknae was hit by a glow stick, although it is unconfirmed at this moment.
But really, we are so very disappointed in Hottests. We hope that Bumtists will be able to understand us at least. We would like to apologize for speaking aboutJaebum, us SONES are very sorry. Please, Bumtists, don’t hate our girls but love them. We’ll be very thankful.
Conclusively, we would like to apologize one more time for any misunderstandings with us using Jaebum’s name.
Bumtists, fighting! Jaebum oppa, fighting! SNSD & SONE, fighting!
PS. We find it amazing that there are still Hottests left. I guess they are all personal Dirtists (Dirty-hottest) that are left now?
However, certain accounts from the White Day Big Concert have left the impression that the people throwing things at the SNSD members were not solely Jaebum fans, but 2PMfans. Regardless of who actually threw things, their actions were incredibly poor. In the best case scenario, their decision to act this way was a spur of the moment, without having thought it through. But even in that case, their actions would still be unmistakably inappropriate.
As idols, the SNSD girls already know what it’s like to face the darker, meaner side of celebrity, but it’s an utter shame that they’re forced to deal with misguided frustration directed that them while performing for fans who appreciate all of their efforts. Hopefully people will learn from today’s incident so these actions will not reoccur, but history does have an unfortunate habit of repeating itself.
February was definitely a tough month for 2PM, Jaebum, and their fans, but it looks like they’re in for another round of criticism.
Stay tuned to KPOPLIVE as we further explore this issue.
Original Source:  2PM Gallery, SNSD Gallery
Source Kpoplive

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cr naver ll circe@yoonyul ll reup : Tetsuya@mysone,SONEms

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cr naver ll circe@yoonyul ll reup : Tetsuya@mysone,SONEms

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