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Credits : tagged ll

With their third album activities, Girls’ Generation’s popularity has remained unchanged. After releasing their third album on October 19th, Girls’ Generation started official promotions for “The Boys” after a year-long hiatus in Korea. During the past two weeks, they have been holding their place at the top of weekly charts on various music sites. They also took the number one spot on music programs, starting on the 27th at Mnet “MCountdown”, continuing on to KBS 2TV “Music Bank” and SBS “Inkigayo”.

Their third album promotions also showed the matured nine members, who people thought would always be girls. A fair amount of people in the music industry have expressed their admiration, commenting, “Their force on stage has evolved. There probably won’t be a girl group to catch up to them for the time being.”

One of the reasons behind this is the transformation of their outfits. Girls’ Generation stood on stage wearing similar uniform-like outfits for a while, but each of them have been wearing different outfits for “The Boys”. Their concepts have also been changing continuously on stage, from a classic look to a suit look.

While there isn’t a unified look like previous promotions, Girls’ Generation is continuing to capture the public’s attention. It has been interpreted that a stage where nine different girls on stage performing as one has increased the public’s level of interest. They have also been able to appeal to fans as the group Girls’ Generation, as well as each individual member.

On the 2nd, according to SM Entertainment’s visual director Min Heejin, the point of this album’s outfits is to put as much emphasis on each of the members’ personal taste in style.

When it comes to Sooyoung, she went with diverse styles with her long hair that would remind you of a beautiful South American woman. She also chose pants as a focus to show off her slim body line and put emphasis on her exotic mask. To put emphasis on the feminine, soft image under her cold one, Jessica went with a girly, luxurious detailed skirt look.

With her short cut hair, Sunny is continuing to change by incorporating a feminine appeal to her neutral, chic look. Seohyun, Yoona, and Yuri have either been showing off their body lines wearing pants, or styling to put emphasis on their silhouettes.

Hyoyeon got rid of her tomboy image by going with a cute, girly image. She matched the outfits with her charisma, for a soft, charismatic appeal.

Along with looking cute, Taeyeon has been making detailed outfit choices that add on an urban, polished image. Tiffany has been focusing on a beautiful, feminine style.

Min Heejin explained, “I felt that it would be sad making each member’s different traits be shown through one look. Along with variations of outfits for each stage to show off each member’s individual charms, we thought it would also make the song a little more enjoyable with the diverse images.”

She added, “I was expecting Girls’ Generation to be able to show diverse visual variations, and that it would be able to show more emphasis on them, not only in the singing department.”

Like Girls’ Generation’s “The Boys” song lyrics, they are getting “attention from the entire world”.

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A survey was conducted recently among 7,936 members of Visit Korea, the official Korea Tourism guide website, from 81 countries to find out the best Hallyu stars to represent each season in Korea.

From the survey, Girls’ Generation received the most votes to represent the lovely and beautiful season of spring. Other celebrities such as Super Junior, Hyun Bin and Bae Yong-joon were chosen to best represent summer, autumn and winter respectively.

Interestingly enough, the results vary across language groups. Visit Korea members from eight language groups, including English, Chinese, Japanese and German, made their choice and agreed that Girls’ Generation is most suitable to represent Korea’s spring.

On the other hand, most English speakers selected Super Junior to best represent summer and winter, while most Chinese speakers chose Hyun Bin for autumn and winter. Bae Yong-joon was selected by most English, Chinese, Japanese and Russian speakers to represent winter.

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J.ESTINA is having a promotion in the main store of the Lotte Department Store by setting up an individual handbag section selling ‘Girls’ Generation Autographed Bags’.

The bags on sale this time were the ones chosen by each member of Girls’ Generation, according to their style as seen in the CF videos, which has already attracted much attention. It is also noticeable that the CF videos showing each member choosing bags garnered a total of 400,000 views from both Korea and overseas countries in just three days.

A lot of discussions are going on after J.ESTINA released information on the promotion through the department store.

In response to this, people commented, “They say that we must go to the main store of Lotte to purchase autographed bags, I should move house to Seoul”, “I want them to also sell the bags in other regions” etc.

Staff of J.ESTINA explained, “Considering the strong response received since the start of the event, we expect a lot of customers to gather on the actual day. We are preparing for everything possible now.”

On the other hand, the promotional event will start at 10.30am on November 5th, where the main store of Lotte Department Store will be selling 90 bags of 9 different designs, to customers on a first-come-first-serve basis.

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Although without any promotional activity, Girls’ Generation 3rd album ‘The Boys’ had managed to secure 2nd spot on Japan’s Oricon Chart.

From October 24th to November 30th, Girls’ Generation’s ‘The Boys’ recorded sales of 21,227 copies and that sales figure put the girls at no.2 on Oricon’s Weekly Album Chart for first week of November.

The import edition of the album will only be available in the Japanese market from November 5th onwards. Since their comeback, the girls have been focussing on their Korean promotional activities currently and the amazing feat that they have achieved in Japan with no promotional activities is attracting huge attention.

Meanwhile, Girls’ Generation have proven their dominance by conquering various music charts and music programs.

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