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Hallyu super group Girl’s Generation has become the official models for Lotte Department Store.
Lotte has secured the endorsement for a period of one year. It will hold the rights to various uses of their rights including CF’s, mailing ads, and advertisements.
Lotte Department Store cited Girl’s Generation’s bright and eye-catching image as a potential re-branding of its own image into a young and hip department store.
It also mentioned that Girl’s Generation’s status as a top Hallyu group can allow potential customers from Japan to Indonesia to become more familiar with the Lotte brand
A Lotte Department store representative commented, “Since the economy is not looking too good, we decided on using bright and refreshing endorsement models. We will continue to strive to become a department store that presents the best shopping experience for our customers.”
The music video for Girls’ Generation‘s hit track, “Gee” has amazingly surpassed the 70 million view mark on global video-sharing website, Youtube!
The music video received its 70 millionth viewer, earlier today on March 31st, continuing its role as the most viewed K-Pop video on the site.
The video can’t seem to stop gaining attention, as it attracts new viewers everyday. The cute, fresh, chic, and innocent image that these girls portray is so addicting that even foreign viewers become instantly hooked by its unique characteristics.
A short time after their achievement, the comment box was inundated with, “Omg! Already 70 million views?“, “Girls’ Generation is the best! So proud to be a Sone“, “Keep watching until 100,000,000!” and more.
Some other top viewed K-pop music videos on Youtube include Wonder Girls‘ Nobody which contains over 56.6 million views and Girls’ Generation’s Oh! which is well on its way to getting 50 million views.
As previously reported, the ladies of Girls’ Generation appeared on the 3-hour long special of the Fuji TV variety show “Mecha×2 Iketeru!“.
The girls appeared in about 30 minutes of the special and showed off their charms.
The Japanese comedians calling themselves the ‘Okamura Takashi Exploration Party’ or ‘explorers’ traveled to Seoul in order to capture the descendants of the ancient ‘Shoujo Tribe’, who now exist in the modern age as Shoujo Jidai (Girls’ Generation). Along the way they even bump into a few members of the group Super Junior, check out the segment below!